Section ideas
This page is packed with section ideas, to help you determine how much content your site should have.
If you’ve hired us, this must be done for us to give you an accurate quote. You can do this on your own or hire us to walk through it with you.
What are sections?
To make things as fair and easy-to-understand as possible, we charge by the “section.” Think of a section like a presentation slide. Whatever would fit neatly and tastefully inside of a single slide would be considered one section.
Informative
Introduction
A quick rundown of what you’re all about. This is a great place to establish the personality of your brand.
Meet the owner
Sharing your founder’s background makes your company feel more personable and trustworthy.
Meet the team
Show the faces of those who produce the work that your company provides.
Menu
Not only does this help the customer shop, but it gets important keywords onto your site for SEO.
Differentiator
Explain what separates you from the competition, to help customers make a decision.
Process
Show your customers how easy it is to work with you and what all they can expect.
Work example
More than just photos and videos, portfolio pieces should point out details and discuss the intention behind the work.
FAQ
This is a great place to give answers to questions that might be holding people back from choosing you.
Events
This can be in the form of a calendar, a list, or a unique view that fits your needs.
Company story
The story about why the company started and what’s transpired since it began.
Media gallery
Use photos and videos to show customers what your company is about. (Different than a portfolio.)
Specials
Holiday, Seasonal, Military, Student, BOGO, Gift Cards… Any and all discounts, limited time offers, or special gifts.
Locations
Let people know how far your services reach and get those juicy keywords in for SEO.
Freebie
You can offer a free resource or sample to bring traffic to your website and build your contact list.
Company benefits
Share your company culture and employment perks to encourage applications.
Stats
Use data to sell the value of your products and services, in the form of numbers or infographics.
Mission
Your mission statement outlines the company’s greatest goal and how it aims to make an impact.
Values
Different from your mission, your values show the qualities you expect from your team.
Articles
If you plan to write articles, dedicate sections on your site to promoting them.
Name drops
Boost your credibility by featuring the logos or names of the brands or individuals that chose you.
Testimonials
These word-of-mouth pieces are the most effective ways to build trust and sell your services to customers.
Validations
Certifications and/or awards that prove your credibility and worth even more.
Social feed
Feature your active Instagram or Twitter feeds to encourage follows.
Recruiting
List specific openings or have a general outline of what you’re always on the hunt for.
Forms
Contact / Support
Keep it simple (Name, Email, Message) or have this form gather additional information that you need.
Newsletter sign-up
If you plan on producing content (blogs, social media posts, etc), email can be another channel for you.
Job application
Ask a few of your most important questions to help you determine if an interview is in order.
Referral program
Reward people for recommending you to their friends. This is an effective way to generate leads.
Ambassador program
Collaborate with influencers who will spread the good word about you to their followers.
Order form
Some purchases, like custom creations, require forms to gather information or files from the customer.
Free quote request
If you sell custom work, offering a quote is crucial. This form is a great thing to promote to get people in the door.
Legal
Privacy
Required by law. You must be transparent with how you handle the personal info you gather from visitors.
Accessibility Compliance
Let the disability community know the measures you’re taking to give them a great experience too.
Terms
Protect yourself and your work by outlining things like your expectations and process.
Disclaimer
Avoid headaches by making it clear what you’re not liable for and what your limitations are.
Shopping & Returns
Let your customers know your Returns, Shipping, and other store guidelines so that they’re not taken by surprise.
Cancellations & Refunds
Define boundaries and expectations for service bookings, so your schedule isn’t unfairly impacted.
Products
For shop product pages
Specifications
Ingredients, materials, sizing, and other required details for the customer to know before purchasing.
How it’s made
Show how your products were made, by explaining the ingredients or the production process.
Certifications
Let your customers know how legit your product is — NASA Certified, EPA Registered, made in a nut free facility, etc.
Photos
Outside of the product’s main gallery, give an even closer look at the product’s tiny details and unique qualities.
Videos
Videos are an effective way to keep the customer on the page longer and walk them through the product details.
Order form
Some purchases, like digital products or custom creations, require forms to gather info or files from the customer.
Recommendations
A section that features a few other related products that customers might be interested in.
Reviews
Show off some of the nice things people have said about your company or the specific product.
Okay, okay. That was a lot.
Let’s start planning!