The acronym

What does BRDG stand for?

Bridged Rifts Direct Grit

Each word that makes up the BRDG acronym was chosen thoughtfully. It was inspired by a number of lessons we’ve learned through life, and it represents our core values as humans and as a company.

Researchers have determined that grit is the key characteristic for success. One can be of great talent and intellect, but without grit - which can be defined as the willingness to continue on despite all obstacles - achievement is more unlikely.

If talent and intelligence are the vehicle, grit is the gas in the tank. With high levels of perseverance and passion, gritty individuals are driven by a need for advancement. They possess the ability to manage their fear of failure and aren’t thrown off by the inevitable roadblocks.

Trailblazers are used to making their own paths around resistance, but sometimes the obstacle is so severe that a team is needed. These serious, impassable rifts must be bridged. Bridges can overcome even the most impossible-seeming challenges, but they are not built alone.

“It takes both sides to build a bridge.”

With the bridge in place, one can direct their ambition across it to where they wish to be. We like to say that “Point B” stands for “Point Beginning” because, every time you reach a destination, you're able to see that it’s possible to go even further. What you thought was the endpoint turns into the launch pad for your next goal - or, more accurately, your next checkpoint.

A follower of "Endless Progression" is someone who is satisfied with never feeling fully satisfied because they see a path that continues to no limit. They are most fulfilled when they are in the act of improving. We create momentum and provide continuous support to individuals who hold this mentality.

The destination is the guide, but the journey is the goal. The struggle leads to the reward, but, more importantly, it gives you the perspective to appreciate it. Struggle is a prerequisite for gratitude. Chase it.

The place to be is on the bridge.